Attack on Titan Detergent Gives Dirty Laundry a Grim (e) Reminder

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When laundry detergent company Kao asked Twitter to help them select a look for their new products, it obliged-in large part because the label was going to feature Levi Ackerman of Attack on Titan.

The Kao ATTACK Twitter account asked fans a simple question: how do you take your Levi? They can choose from Option A, a more "maternal" housekeeper look; or Option B, a more commanding, leader-ly look. While many fans said they'd buy twice as much detergent if both labels were avaiable, a winner was declared. And you probably will not be at all surprised which one won out:

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"For a gotta be A, then," pointed out one another. Another spoke these words of wisdom: "Lead with the eyes of a leader, do laundry with the eyes of a mother. "

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A redubbed clip promoting the campaign shows that Eren felt much the same:

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The detergent goes on sale at Matsumoto Kiyoshi drugstores around Japan this week.

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>> Kao Attack on Twitter

>> Watch Attack on Titan On Crunchyroll

Source: Comic Natalie

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Kara Dennison is a writer, editor, and interviewer with bylines at VRV, Sartorial Geek by Jordandene, We Are Cult, and many more. She is also the co-founder of Altrix Books And co-creator of the OEL light novel series Owl's FlowerKara blogs at karadennison.com And tweets @ RubyCosmos.